Route the kick to a separate reverb send — never insert the reverb directly on the kick channel. This keeps the dry signal clean and gives you full control over the wet return independently.

Hi-cut at 200–350 Hz — keep only the low-end rumble, remove mids and highs entirely.
Lo-cut at 30–40 Hz — clean up sub frequencies that cause mud and phase issues.
The reverb return should sound like pure low-end weight, nothing else.

Use the kick as a sidechain trigger on the reverb return compressor. The reverb ducks every time the kick hits, letting the transient punch through clean — then the rumble swells back in the space between hits. Attack fast, release tuned to taste.